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Digitas shuffled its domestic leadership on Tuesday, promoting Tony Weisman to North American CEO of the Publicis Groupe shop.
Weisman replaces Colin Kinsella, who joined the company from sister shop Razorfish in early 2010 as president, and took on the North American role in October 2011.
Weisman, 53, spent the past six years as president of Digitas Northwest, leading the digital shop's work—and growth—out of its Boston, Chicago, Detroit and San Francisco offices. That included leading "Team Sprint," a dedicated Publicis Groupe unit comprised of staffers from Digitas and Leo Burnett that in late 2011 snagged the telecoms giant's lead creative account from longtime agency Goodby, Silverstein and Partners.
In Boston, the agency has chalked up wins like Lenovo and the San Francisco office, which opened this past June, subsequently landed digital and creative responsibilities for Taco Bell, adding a second major brand to marquee account eBay.
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