Appia is looking to lure new mobile ad sellers to its networks with new self-serve tools.
The app advertising firm, which helps mobile developers drive installs and monetize through marketing, is opening its platform to more publishers, it said. The company made its announcements at the Apps World conference in San Francisco today.
Appia typically works with a limited number of publishers to deliver ads from app developers like King, the maker of Candy Crush Saga.
The company generates 1 billion ads a month on apps and the mobile Web that promote app installations.
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