An App Store . . . for Display Ads
Ad platform Flite opens API for ad app developers
Android users have Amazon’s Market. iPhone, pod, and pad lovers have Apple’s App Store. There’s a Windows App Store expected for Windows 8. On the b-to-b side, Salesforce.com has AppExchange, an open-source database of cloud computing apps, which integrates to Salesforce.com’s CRM software. (In plain English, that means any sales exec using Salesforce.com’s platform can tailor his or her experience with a buffet of apps from Salesforce.com’s AppExchange.)
Now ad execs can do the same thing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in