AOL Uses Incentives to Boost Video Biz

Taps Swagbucks to help grow viewership

AOL entices users to watch its videos by giving away free stuff—not that there’s anything wrong with that.

The company’s budding syndication arm, AOL On, distributes content to Swagbucks, a rewards site where users earn points that can be redeemed for gift cards and coupons ($1 off Tombstone Pizza, $15 off at the Gap). To collect points, users participate in polls, play games and watch videos. Some of those clips come from AOL brands like Moviefone, PopEater, AOL Music and AOL Healthy Living.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in