AOL Preps Ad Management Tool
AOL has unveiled Advertising.com Ad Desk, a new campaign management platform aimed at midsize agencies and advertisers.
Ad Desk will allow display advertisers to take a more active role in their online ad campaigns. They’ll be able to access information (such as demographics and audience size) on AOL’s various properties, and make decisions on how and when campaigns should run — without having to go through AOL’s sales force.
“Transparency and control are the future of online advertising,” said Jeff Levick, evp, AOL Advertising.
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