AmEx and Zynga Strike Pact
Forget taking free trips or going to great restaurants—why not use your credit card purchase to earn fake stuff?
Now you can, as the result of a new pact between American Express and Zynga. The credit card giant is the first company to allow its members to redeem Membership Rewards points, which are earned as the result of various purchases—to acquire limited edition virtual goods in Zynga’s popular social games.
Zynga has reportedly built a massive business—north of $500 million in revenue per some analysts—on selling virtual goods in its hugely popular games like FarmVille and FrontierVille.
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