Alamo Hopes Social Fuels Mobile Games

Car renter taps influencers for summer effort

With kids and parents alike staring at their smartphones like never before, Alamo Rent A Car wants to keep the gang connected with mobile games aimed at family roadtrips. While the games are designed to be engaging, the marketing plan is also worthy of attention.

In a campaign aided by Alamo's digital agency 360i, the Clayton, Mo.-based brand has partnered with eight mom bloggers who will leverage their websites and Twitter followings to push AlamoGames2Go. Writers for sites like A Nut in a Nutshell, Mommy Musings and 2 Wired 2 Tired will  tweet about the games through Sept.

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