This Agency Is 30% More Productive Since It Started Using Chat Software to Connect With Clients

R/GA loves the 'Slack effect'

Chatbots are coming to digital marketing, and they're also shaking up the agency-brand relationship.

Since it starting using Slack in April 2014, digital shop R/GA has gotten 1,500 of its 1,800 staffers across 15 offices on the project-management platform. Meetings at the agency have decreased by 30 percent thanks to the collaboration software, and R/GA says teams are able to make decisions 30 percent to 40 percent faster when clients, including brands, comunicate regularly via Slack.

"There's this ecosystem of all different services, bots or integrations that you can plug into Slack.

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