Advertising Fuels Facebook's Monster $5 Billion IPO

Company’s ad revenue hit $3.2 billion in 2011

Even though Facebook has barely gotten started when it comes to advertising, the company can thank Madison Avenue for the stunning $5 billion initial public offering (IPO) it filed on Wednesday (Feb. 1). Advertising dollars accounted for 85 percent of Facebook’s $3.7 billion in revenue for 2011, and U.S. advertisers alone contributed 56 percent to the company’s 2011 revenue pile, per the SEC filing.

Facebook’s total revenue swelled by 88 percent from the prior year, with revenue from advertising jumping by 69 percent to $3.2

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