Falling in line with Adidas’ other digital successes at the World Cup this year, the brand topped this week’s Adweek/VidIQ top 10 video chart with a spot that got fans pumped up for the final match between Germany and Argentina.
The soccer brand’s 90-second video built up hype for the match through a series of black-and-white vignettes. Since launching on July 11, the video has generated 18.5 million YouTube views, 24,800 Facebook shares and more than 6,000 tweets. The video was also tied to a digital promo on Adidas’ site to win a 2014 FIFA World Cup ball.
Fashion brand Hugo Boss also had two spots on the chart this week that tout its eyewear collection. The videos debuted on YouTube back in June, but the marketer recently began running paid media to boost views.
Check out this week’s top videos in the VidIQ-powered infographic below.
NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.