Adidas, Champs Sports Want You to Watch Their New Web Shows on Instagram

Episodic content, 15 seconds at a time

Don’t head to YouTube to check out Adidas' latest Web series. The sports shoes and apparel company partnered with Champs Sports to create four different online shows that will live on the Instagram but still mimick the TV-watching experience. 

#adicolorTV debuted on Friday and will run for six weeks. To tune in, viewers will have to head over to the champsports' Instagram page.

"Stories do not have to be long to be good. We know that high school kids are interested in bite size and easy-to-understand stories, hence the success of social media platforms like Instagram, Vine or Snapchat.

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