ABC Family Creates 'Chatterbox' iPad App
ABC Family has already experimented with online Viewing Parties—i.e. fan-initiated Web gatherings where viewers can watch their favorite shows and simultaneously chat with friends.
Now the Millennial-aimed network wants to bring the group-viewing experience to the most cutting edge of digital devices: Apple’s iPad, which already sold 3.3 million units during the company’s most recent quarter.
The network has released the ABC Family Chatterbox iPad app within Apple’s App Store. Chatterbox will allow fans of hits such as Pretty Little Liars weigh in on which characters are being particularly wicked that week–as the show airs.
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