From social media uproars to earnings results to digitally-inspired beach towels, it has been an intriguing past several days in the world of digital marketing. Here are nine stats that caught our attention:
1. Heineken claims that it's finding success with Twitter videos for its #SubwaySymphony effort. For instance, the beer brand told Adweek that the video below has been engaged with 1.1 million times on the social site. The clip has established an engagement rate of nearly 14 percent, which easily bests the company's benchmark rate of 5 percent.
2. After the world discovered last week that Minnesota dentist Walter Palmer hunted down and killed Zimbabwe's celebrity lion, Cecil, the Internet predictably exploded in protest. Here's just one snippet of how big uproar became: Per a Digiday post, Amobee Brand Intelligence found 672,000 tweets about Cecil the Lion in the first day after the outrage began hitting critical mass. And Brandwatch learned that the #CecilTheLion hashtag garnered 2 billion impressions, Digiday also reported.
3. Standard Media Index, which tracks eight out of 10 biggest advertising agencies in the United States, found that domestic digital ad spending lifted by 16 percent between October and June. That marked a year-over-year total increase of $3 billion, SMI said.
4. Mobile ad spending in France rose 63 percent year over year during the first half of 2015, according to eMarketer. Mobile accounted for 21 percent of all digital spend, or €91 million, the New York researcher said.
5. Imgur has more than 150 million monthly active users—a mostly young, largely male audience with a reputation for being commercially skeptical. Seventy-five percent of Imgur's audience is under 35, and 60 percent is between the ages of 18 and 24. Brands are starting to take notice of the opportunities to tap this social audience.
6. Twitter's second quarter ad sales were up 63 percent year over year, but that wasn't enough for investors—who want to see the microblogging platform grow its user base more quickly.
7. Facebook now counts more than 1.3 billion mobile users, putting its smartphone-based audience at a billion more people than Twitter attracts as a whole.
8. Facebook's Q2 earnings results, which beat expectations, totaled $4.04 billion in revenue and $719 million in profits. Ad revenue was up 43 percent over last year to $3.83 billion.
9. Do you want to express how much you love Snapchat at the beach? Well, you can buy a Snapchat beach towel for $24.99 on Amazon. Seriously, you can. While the Los Angeles-based social media company is set to make huge money with advertisers, it evidently wants to make extra coin on branded merch.