9 Interesting and Fun Digital Marketing Stats From the Past Week

How much would you pay for a Snapchat beach towel?

From social media uproars to earnings results to digitally-inspired beach towels, it has been an intriguing past several days in the world of digital marketing. Here are nine stats that caught our attention:

1. Heineken claims that it's finding success with Twitter videos for its #SubwaySymphony effort. For instance, the beer brand told Adweek that the video below has been engaged with 1.1 million times on the social site. The clip has established an engagement rate of nearly 14 percent, which easily bests the company's benchmark rate of 5 percent.

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