9 Huge Digital Trends That Helped Shape 2016's Triumphs and Struggles

From Snapchat and AI to the ad-blocking fight

It's been a year of memorable wins and innovation in the digital space, but struggle and malice have also tainted the scene. Here are the nine trends we'll remember from 2016. 

Snapchat Came of Age

Adweek's hottest digital brand of 2016 gets 10 billion-plus daily video views and has been transforming into a TV disrupter. This summer, the company inked deals with NBC, ESPN and CNN to create shows for the app. 

The app's revenue this year will reach nearly $366.7

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