8 Intriguing Digital Marketing Stats From the Last Week

Why Instagram may be leaving money on the desktop table

Big digital players released second-quarter earnings numbers last week, and many other enticing interactive statistics came to the forefront. Here are the eight most interesting, data-driven developments we came across:

1. Researcher eMarketer predicted Monday that Instagram advertising will be worth $2.8 billion in sales by 2017, but that estimate could be low if the Facebook-owned platform would start running desktop ads. Per comScore, 22.8 million people logged onto Instagram in June via desktop computer compared with 81.8 million on mobile devices.

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