That said, SXSWi, now in its 20th year, has become so noisy and crowded that some tech firms that depend on marketing dollars—Foursquare, for one—have decided to sit this one out.
Nevertheless, ad agencies are embracing the opportunity to network and, ultimately, increase sales. Adweek caught up with handful of agency leaders on the scene, asking them to explain in 15 seconds (via Instagram videos) why they're here.
Devin Desjarlais, pr manager at Omelet:David Armano, global strategy director at Edelman Digital:Jim McArthur, svp of marketing at Digitaria:Craig Elimeliah, vp of technology and digital solutions at Rapp:
Tim Leake, RPA's director of growth and innovation: