4 Ways Brands Are Already Using Twitter's Periscope App

Red Bull and Mountain Dew are among early adopters

One day after debuting as a competitor to red-hot streaming app Meerkat, Twitter-owned Periscope has already gotten the attention of brands, which are testing out what they can do with the live-video app. They are carrying on a recent tradition of companies quickly jumping on buzzy social tools.

Although it's far too early to deem Periscope a "Meerkat killer," the four examples below at least give marketers ideas about how the app can be employed.

Spotify
After joining Periscope yesterday, the music-streaming service posted a behind-the-scenes video with Irish folk singer Conor O'Brien from the band Villagers.

During the live stream, 382 viewers tuned into the live stream, racking up 1,534 hearts—the equivalent of "liking" something on Facebook.

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