3 New Publishers Go All In on Snapchat Discover

Mashable, Tastemade and IGN sign on as partners

Starting tomorrow, Snapchat users are going to see more media brands in the Discover portal.

Mashable, food publisher Tastemade, and IGN—a video-game and entertainment publisher—will start cranking out daily Snapchat content for Discover, joining names like Cosmopolitan, CNN and the Daily Mail.

Until now, Snapchat has capped the number of publishers participating in Discover at 12. Last month, Yahoo and Warner Music were replaced by iHeartRadio and Buzzfeed.

But with the introduction of Mashable, Tastemade and IGN, Snapchat is expanding the program to 15 publishers.

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