26% of Millennials Give Fake Birthdays to Score Better Online Deals

Nearly half abandon shopping carts to save

Would you fake a birthday to get an online deal? What about hiring a personal consultant to make sure you're getting the most out of your frequent-flier miles?

Those are just two of the tricks millennials use to find the best bargains online, according to new research from Mindshare North America's retail arm Shop+, which analyzed more than 1,000 responses to understand how 18- to 34-year-olds shop.

Retargeted advertising is often considered by marketers to be annoying or creepy, but Mindshare's report indicates consumers want to receive marketing if it comes with lower prices.

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