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13 of the Top Tweets About Uber's Public Relations Disaster

Exec's anti-journalist remarks spark outrage

Emil Michael displayed uber-bad judgment.

Uber's svp of business, Emil Michael, caused a negative stir Monday night after a BuzzFeed article reported the executive apparently believed his company should investigate and smear journalists—while singling out PandoDaily editor Sarah Lacy. Today, through a public relations rep, Michael apologized and suggested his comments didn't reflect his actual beliefs or intentions.

His sincerity was met with skepticism on Twitter, to say the least. And there's no need for sentiment analysis from a tech vendor to figure out how this event drove the Uber brand into a ravine.

Here is a baker's dozen roundup of the tweet-based backlash Uber has endured because of Michael's actions, including one from Lacy. Many of the strongest hits came from writers, which isn't surprising given the circumstances.

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