Wired Magazine Cancels NextFest

In another casualty of the ad downturn, Wired magazine is canceling NextFest, its annual tech expo.

NextFest launched in 2004 in San Francisco, where Wired is based, and took place in New York, Los Angeles and Chicago in subsequent years. Its backers have included blue-chippers General Electric, Hewlett-Packard and Toyota. The event has also generated dozens of ad pages for Wired.

But as advertisers have traded big, multiple-sponsor programs for pared-down ones, magazines have canceled some of their tent-pole events.

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