Why The New Yorker Filmed Its New Ad Campaign in Los Angeles

Appeal beyond the Empire State

For its new ad campaign, The New Yorker went clear across the country for inspiration.

The Condé Nast title tapped New York agency SS+K, which brought in film director J.C. Chandor to produce a slick video shot at Los Angeles Union Station. While an L.A setting for a 90-year-old New York brand may seem odd, SS+K chief creative officer Bobby Hershfield says that was the point.

"The New Yorker is for everyone, not exclusively New Yorkers," Hershfield told Adweek.

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