Weekly Reader Makes Web Ad Sales Push

Weekly Reader Publishing, the 108-year-old educational publisher that shuns ads in its print magazines, is making its first big push to sell advertising on its Web site.
 
Weekly Reader generally refuses print ads because of the sensitivity surrounding ads targeting children.
 
Instead, it sells sponsorship programs that tie marketers with relevant lessons. On its newly designed site, a new editorial section showcases such content as cold and flu tips sponsored by Kleenex and energy lessons sponsored by General Motors.
 
Neal