As if he didn't have enough on his plate, Time Inc. group editor Sid Evans today was named editor in chief of Southern Living. Evans, who will continue oversight of Cooking Light, Coastal Living, Sunset and This Old House, succeeds Lindsay Bierman, who is leaving the magazine after four years to become Chancellor of the University of North Carolina's School of the Arts.
Time Inc.’s Alabama-based lifestyle title, with a total circulation of 2.8 million, has built an empire that extends far beyond print, including branded home goods and real estate developments. Last year, it was named "Hottest Home Magazine" in both Adweek's Hot List and Readers' Poll.
Time Inc. evp Evelyn Webster and chief content officer Norman Pearlstine announced the Evans hire.
Evans has an impressive publishing pedigree. Before he rejoined Time Inc. in 2011, he was vp, editor in chief of Garden & Gun, a Southern lifestyle magazine that won the National Magazine Award for General Excellence in 2011. From 2002 to 2007, he was editor of then-Time Inc.-owned Field & Stream, bagging nine National Magazine Award nominations in three years. Earlier, he was editor of Wenner Media's Men's Journal and held senior edit posts at Condé Nast's GQ and Sports Afield.