Time Inc. Magazines Joining Forces

'Real Simple,' 'Money' bring together different audiences to achieve similar goals

Are the walls coming down at Time Inc.? The magazine giant's publications have traditionally operated autonomously, but two of them, Real Simple and Money, collaborated on an in-book insert on money management tips for the time-starved for their December issues. It seems to be the first cross-division effort of its kind at the company.

"I think, right now, there's a collaborative spirit at Time Inc., where brands are having conversations they weren't having in the past," says Brendan Ripp, Money's publisher.

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