Since Slate launched in 1996, there’s always been the question of whether an online news magazine can attract enough advertising to support high-quality original content without a companion print product. Signs were pointing to “no” last year when Slate laid off four people including Jack Shafer, one of its best-known writers, and while the site won’t say, it’s believed to be marginally profitable at best.
Slate maintained that it could make a profit with the traffic it had (around 6.5
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in