RDA Eyes Women With Holistic Health Brand
Reader’s Digest Association is aiming at the 35-plus women’s market with a new, holistic health brand it hopes will resonate with new year’s resolution makers.
Best You will take the form of a daily e-newsletter, Web site (mybestyou.com), special interest newsstand and digital pubs, and book imprint. The brand will dive into food, health, beauty and lifestyle topics.
The brand also represents RDA’s efforts to build other revenue streams outside of the flagship, Reader’s Digest, which has struggled to define itself at a time when general interest publications are on the wane.
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