PIB Numbers Tell Tale of Woe for Magazine Publishing
Official numbers from Publishers Information Bureau (PIB) out Jan. 13 confirmed the pain that publishers have been feeling for the past 12 months. Rate-card reported ad revenue declined more precipitously as the year went on, dropping 13.8 percent in the fourth quarter and 7.8 percent for the year. Ad pages fell 17.1 percent in the quarter and 11.7 percent for the full year.
Steep declines were felt across all 12 of the biggest magazine ad categories, which represent more than 85 percent of all ad spending in magazines as measured by PIB, a service of Magazine Publishers of America.
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