Newsweek Daily Beast's New President Starts to Make Mark
Newsweekly showing ad traction vs. soft 2010
A few weeks into his new role as president of the Newsweek Daily Beast Co., Rob Gregory is starting to make his mark, promoting Maria Eliason to global ad director of fashion and luxury from ad director.
Fashion and luxury advertising categories aren't strongly associated with news magazines. When Time magazine decided to go after that business, it did so in the form of a separate publication, the quarterly Time Style & Design. Style & Design folded in 2009 after six years.
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