'New York' to Hike Cover Price | Adweek
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'New York' to Hike Cover Price

Weekly to go up to $5.99

Photo: Hugh Sitton via Getty Images

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Like most things in the city, New York magazine is about to get more expensive again. The Adam Moss-edited weekly is hiking its cover price by 20 percent to $5.99 with the Dec. 26 issue.

A rep for the magazine said it decided to make the move after raising the price on some recent issues and finding sales remained steady.

The increase comes as New York’s single copy sales have dropped more than the industry average, by 21 percent to 14,573 in the first half of 2011, according to the Audit Bureau of Circulations. The rep said many single copy buyers are reading the magazine content on NYMag.com for free rather than picking up the issue at the newsstand, which has cut into sales.

(As evidence, she said NYMag.com's average monthly uniques grew 20 percent in the first half of 2011 versus the year-ago period, to 8.7 million, citing Omniture SiteCatalyst figures.)

Since single copies account for less than 4 percent of New York’s circulation, it can afford the decline more than others, though.

With the newest price increase, New York will have doubled its newsstand price since 2007, when it was $2.99. At $5.99, New York will cost the same as The New Yorker and just below The Atlantic ($6.19). Vanity Fair, meanwhile, is a relative bargain at $4.99.