Meredith Sees Ad Revenue Dropoff

Meredith Corp. reported lower ad revenue in its just-ended fiscal third quarter but maintained that it improved results in several of its top magazine ad categories in recent months on efforts to grow market share.
 
The parent of such iconic women’s titles as Better Homes and Gardens and Family Circle reported that publishing ad revenue declined by 12 percent to $132 million in the quarter ended March 31. However, the company said that the decline amounted to an improvement over the prior two quarters.
 
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