Mediaweek Monitor: Mag Ad Declines Flattening Out
Magazine advertising pages are still declining, but for what it’s worth, the declines aren’t getting any steeper.
For the first half of 2009, magazine ad volume stood at 66,284 pages, a decline of 23.8 percent versus the same period a year ago, per Mediaweek’s Monitor. That’s nothing to celebrate, but it’s roughly even with the first quarter, when ad pages were down 22.8 percent. (For complete results, go to mediaweek.com/magazinemonitor.) The year-over-year declines don’t take into consideration titles that have folded in the past year, however.
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