Martha Stewart Adopts Pet-care Product Line
Martha Stewart is unleashing a line of pet-care products in PetSmart stores, becoming the latest celebrity to try to cash in on growth in the pet industry.
The line is being developed with Age Group. It will include apparel, collars, leashes, bedding and toys and will go on sale starting in the second quarter of 2010.
The intersection between pet lovers and celebrities is already well underway. Dog behavior expert Cesar Millan, star of the National Geographic Channel’s The Dog Whisperer, has his own line of products at Petco.
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