Jet Realigns Edit Strategy
Facing steep ad-page declines, Jet announced a new editorial strategy aimed at connecting with its African-American audience.
Beginning with the Feb. 15 issue, which goes on sale Feb. 8, the newsweekly will update its logo and design. Jet also will increase its sports, finance, beauty and style content and add contributors Dr. Ian Smith, Warren Ballentine and Fonzworth Bentley—changes Jet hopes will boost its share with younger readers.
Jet’s audience had a median age of 41.3,
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