Mansueto Ventures’ Inc. Media is hiring Jim Ledbetter from Thomson Reuters as editor of its namesake magazine and website.
The veteran business journalist was named the first op-ed editor at Reuters as part of a hiring spree three years ago. There, Ledbetter brought on names like Jack Shafer, Bethany McLean and David Rohde to raise the financial news and information provider’s profile as a source of commentary. He previously had stints at Slate, Time Inc. and The Industry Standard, and is the author/co-author of four books.
Inc. Media also named John Donnelly publisher. A longtime Time Inc. ad salesman, Donnelly most recently served as account director at Fortune. He replaces John Tebeau, who left Inc. Both Ledbetter and Donnelly will report to Eric Schurenberg, who recently added responsibility for Inc.’s business side and has the titles of president and editor in chief.
Ledbetter’s departure follows some considerable upheaval at Reuters; the company last fall cut a reported 5 percent of its workforce and scrapped plans for its consumer-facing website, Reuters Next.
“With the decision that was made to not pursue Reuters Next, it kind of follows from that that the commitment to doing the opinion I was doing was probably not going to grow, so the job should stay the same,” Ledbetter said. “But honestly, the opportunity to work with Eric Schurenberg was just too good to pass up under any circumstances.”
A Reuters spokesman said the company plans to replace Ledbetter.
At Inc., Ledbetter said he hopes to broaden the magazine’s audience beyond its core base of entrepreneurs. “If you look at so many issues in the American economy right now, they often center on issues that concern small businesses,” he said. “I do think there are multiple audiences for what Inc. could and should produce.”