Hearst is replacing longtime top editors at Town & Country and Veranda, two titles that have been ravaged by the ad downturn.
Stephen Drucker, who was editor of House Beautiful and is credited with that title’s recent turnaround, was named editor of luxury lifestyle magazine Town & Country. He succeeds longtime editor Pamela Fiori, who will become editor at large there and will work on books and editorial projects, Hearst said in an announcement.
Newell Turner, Drucker’s style director at HB, was promoted to replace Drucker.
At Veranda, Lisa Newsom, the high-end shelter magazine’s founder and longtime editor in chief, is stepping down to become an editor at large there, where she also will work on books and editorial projects.
Replacing her is Dara Caponigro, who was a founding editor of Condé Nast’s popular but short-lived shelter magazine Domino and before that, a 12-year vet of House Beautiful.
Hearst’s announcement made no mention of Veranda’s and Town & Country’s recent performance, but both have particularly struggled through the ad downturn. In 2009, Veranda’s and T&C’s pages fell 48 percent and 46 percent, respectively, per the Mediaweek Monitor.
This year hasn’t been much better, their ad pages down 26 percent and 11 percent, respectively, through April. Both rely heavily on luxury goods advertising, which has been decimated in the recession.
House Beautiful, which draws from a broader ad base, has done relatively well from an ad-page standpoint. Its pages declined 16 percent last year versus a decline of 25 percent for the shelter category. This year through April, its pages are essentially flat.