Hearst Mulling Major Overhaul of Good Housekeeping

Hearst Magazines is considering a major overhaul of 124-year-old flagship Good Housekeeping in a bid to move it from the older women’s service category to the faster-growing, so-called lifestyle category, whose readers are younger and more affluent.
 
If a test underway pans out, the company may raise GH’s cover price to $3.49 from the current $2.50, increase the trim size and reduce its 4.6 million-rate base. A decision is expected to come within two to three months.
 
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