The Atlantic is announcing a leadership change today. Hayley Romer has been promoted to vp and publisher, leading ad efforts across its print and digital platforms.
Romer has served as associate publisher since May 2012 and has been effectively running the title for the past year as Jay Lauf, svp and Atlantic Media group publisher, has focused most of his attention on Quartz, Atlantic Media’s year-old business brand. Lauf will continue as publisher of Quartz while serving as a senior advisor to the Atlantic and its corporate partnerships.
Romer worked five years in corporate sales at Condé Nast before Lauf, also a Condé vet, hired her at the Atlantic. The Atlantic is a rarity among print publications, with more than half its revenue coming from digital, and under her watch, says its poised to have another record year in advertising revenue, driven by online and mobile sales. No wonder Atlantic president Scott Havens called her a “tireless advocate” for the brand.