Hachette's Lemarchand Restructures Women's Titles
Hachette Filipacchi Media’s new president and CEO, Alain Lemarchand, announced a new structure for its women’s magazines as it seeks to develop new revenue streams, promote creation of content across platforms, and integrate print and digital advertising sales.
The changes are the most sweeping to date under Lemarchand, a longtime exec at Hachette’s French parent, Lagardère Active who was installed last September to succeed Jack Kliger. Lemarchand was expected to lead an aggressive push into new media, an area where the French parent supposedly felt Hachette needed to move faster.
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