Hachette to Launch Shelter Product-Finder Tool | Adweek
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Hachette to Launch Shelter Product-Finder Tool

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Even as cash-strapped homeowners are cutting back on buying products for the home, Hachette Filipacchi Media’s shelter brands are adding an e-commerce feature to their sites.

Elle Décor, Metropolitan Home and PointClickHome, its online shelter network, struck a deal with online interior design site Decorati.com to launch Design Finder, a showroom product locater. With Design Finder, visitors to those three Hachette’s sites can search and shop from Decorati’s luxury home furnishings catalogue and view room photos and articles by designers.

The tool is set to launch in July and will eventually add access to kitchen, bath and tile products.