Glamour Targets e-Commerce With iPad App
Glamour’s iPad app, which goes on sale Aug. 3, comes with an e-commerce feature that could help the mass women’s magazine compete with a growing number of shopping apps filling up the Apps Store.
The magazine—one of the biggest women’s monthlies to launch on the iPad—chose to go live with its September edition, when fashion magazines kick off the all-important fall shopping season.
A shopping section exclusive to the app contains 17 items that readers can click to buy on the retailer’s or manufacturer’s Web site.
“If you’re a fashion and beauty magazine and you’re selling a September issue, I think the reader expects, ‘Of course I expect to be able to look and shop that picture,’” editor in chief Cindi Leive said in demonstrating the app.
Glamour
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