Can Food & Wine go where Food Network Magazine and Every Day With Rachael Ray have gone? In the latest effort to parlay a TV brand into print, Food & Wine will publish a 24-page section in its January issue called Top Chef Magazine.
Unlike the aforementioned magazines, the Top Chef section will take the form of an advertorial about the Bravo reality show, for which Food & Wine has been a longtime sponsor. Articles are being created with Bravo’s approval and will center on various aspects of the show’s contestants, while Food & Wine will sell ads in the section.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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