Rob Gregory, one of the many to exit the struggling Daily Beast in recent weeks, has landed at WhoSay as chief revenue officer.
His new employer, 2-year-old startup WhoSay, which was profiled in this New York Times article, helps celebrities control their social media presence and lists stars like Eva Longoria, Sofia Vergara and Tom Hanks among its members. At WhoSay, Gregory will be charged with developing an ad strategy for its Web and mobile properties.
Gregory presided over a rocky period at the Daily Beast, which saw its founding editor Tina Brown announce her departure, the print demise of magazine counterpart Newsweek, rounds of layoffs and the threat of closure by owner IAC (it was spared for at least another year, but will be operating on a comparative shoestring).
Nevertheless, Gregory brought on such big-name clients as Coke, Toyota and IBM as events sponsors during his tenure, and under his watch, the Beast grew its display revenues 28 percent in 2012 and 22 percent year to date in 2013.