Cookie Sweetens Web Video Pot for Contest
Upscale parenting magazine Cookie plans to dial up its online video output this year, starting with a series of promotional clips produced for its Smart Cookie Awards, a contest which honors charitable mothers.
The Condé Nast-owned title has tapped online video production firm/distributor TurnHere to shoot footage highlighting various Smart Cookie nominees’ philanthropic work. Eventually the short clips will be streamed on Cookiemag.com, where users can vote for which mom should be awarded the grand prize of $35,000—which will go towards the winner’s charity.
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