Condé Nast and Meredith have joined Time Inc. and Hearst in supporting a marketing campaign promoting the strengths of the beleaguered print medium, according to people with knowledge of the talks.
Sources said Jann Wenner, chairman of Wenner Media, is spearheading the effort, which could be seen as surprising, given his low industry profile and his company’s longtime absence from the Magazine Publishers of America. A Wenner representative declined to comment.
Those involved are committing pages in their magazines to support the campaign, whose launch is described as being a few months off. The effort to boost the industry’s image comes amid sharp declines in magazine advertising. For 2009, the industry saw ad pages fall about 21 percent, per the Mediaweek Monitor, and the closure of several high-profile magazines.