Branson's Project vs. Murdoch's Daily

Virgin Group founder Richard Branson officially rolled out his iPad magazine at a press conference in New York today, while taking a shot Rupert Murdoch’s forthcoming national newspaper, dubbed The Daily, that’s said to be launching soon on the Apple tablet.
 
Branson at first denied that Project, the magazine that Virgin created with U.K. publisher Seven Squared, was about a rivalry with Murdoch.
 
“This is not a battle. This is about the future of publishing,” he said.