Bloomberg Plans Convention Dailies

Magazine to rival 'The Washington Post,' Politico

Bloomberg LP is jumping into an area dominated by established media players again—this time with a daily magazine it will produce for the Republican and Democratic conventions.

The daily, called Bloomberg Insider, will run 32 pages per issue and pull from across Bloomberg’s editorial resources, including Bloomberg Government, Bloomberg Businessweek, Bloomberg News and Bloomberg View.

The publication is particularly aimed at showcasing Bloomberg Government, a $5,700-a-year, Web-based subscription service that launched last year for lobbyists, government organizations and corporations.

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