Billboard Buys Spin and Vibe in a Quest to 'Own the Topic of Music Online'

Digital publications will reach 45 million readers

The Hollywood Reporter-Billboard Media Group is acquiring the music assets of SpinMedia, including Spin, Vibe and Stereogum, expanding Billboard's reach into the music news world.

"In recent years, we set out to own the topic of music online, and the acquisition of these incredible music assets helps us do just that," said Media Group co-president John Amato, adding that the deal is meant to "fully capture the value of millennials and music."

Once closed, the combined entity will reach 45 million monthly unique visitors. SpinMedia

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