AMI Suspends Mom & Baby; Cuts Natural Health Frequency
David Pecker’s American Media Inc. is slimming down its health-focused titles again as the company braces itself for a possible prolonged ad downturn.
AMI is suspending publication of five-year-old Mom & Baby while scaling back Natural Health’s frequency to eight from 10 times a year starting in 2010.
Launched five years ago, Mom & Baby came out twice yearly with a rate base of 500,000. It was distributed mainly at doctor’s offices.
Separately, Natural Health will now be produced by Fit Pregnancy’s staff, which used to produce Mom & Baby.
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