After just a little over a year as Gawker’s front man, A.J. Daulerio announced to staff and via email that his tenure at the popular blog has come to an end.
There are conflicting reports as to the nature of Daulerio’s departure from Gawker Media, where he has presided over both Deadspin, the network’s sports site, and the flagship property Gawker as editor in chief.
In a memo to staff obtained by the New York Observer, Daulerio calls the decision “the right move for the site in 2013.” In an email to staff, Gawker Media owner Nick Denton notes Daulerio is “the most successful editor of Gawker.com,” while remarking that his tenure has been “bold, infuriating, unpredictable … and often brilliant.”
Never a stranger to controversy, Daulerio has received a fair amount of praise while at the helm of the New York gossip site. While continuing to draw traffic, Daulerio is noted for weaning his writers off a pageview-centric blogging approach to cultivate longer, investigative pieces.
His “traffic whoring experiment” bucked the trend of wearing down staff writers with constant link-baiting, and Daulerio’s weekend long-form essay project drew accolades for publishing pieces like Kiese Laymon’s “How to Slowly Kill Yourself and Others in America: A Remembrance,” which was a viral hit for the blog.
Going forward, Denton announced senior writer John Cook will take Daulerio’s place. As for Daulerio, he’s laid out no plans for the future.